SUOMY SPORT

 
 

 
 

PRODUCT DESIGN

In 2014, when SUOMY SPA decides to enter in the “Action Sports World” and have to face the challenge of the design development of their new helmets, ROAD CYCLING, MTB CROSS COUNTRY and SKI, they chose SAKARTDESIGN as their partner.

The task has been very demanding, as the brand had a distinctive and ultra decennial motor racing brand values, so it was essential that lines components and surfaces of every new product evoke them, while defining a distinctive design that sets future market standards for an entire new sector.
 

FINAL RESULT

Lines, colours, the unique shapes, the exclusive graphic designs and the consistent appearance across all the new helmets, make SUOMY SPORT’s values instantly visible. A unique and defined design, specifically tailored for SUOMY SPORT.

 

RESEARCH AND ANALYSIS

The brand is both linked to emotions and leads to practical results. The brand promise is defined and every single aspect, from helmet’s shape to graphic designs, are now imbued with this guiding principle. SUOMY SPORT and SAKARTDESIGN created the new ROAD CYCLING HELMET for professional cycling world.

The traditional blue-fuchsia colors mixed with green are the ingredients of the special edition livery of the professional road racing TEAM LAMPRE-MERIDA 2015 and 2016 UCI World Tour official helmet. 

TEAM LAMPRE-MERIDA conquered seven stage victories in the Great Tours 2015; one victory in Tour de France, 4 victories in Giro d’Italia and 2 victories in Vuelta a Espana. 2016 is the 23th season in pro cycling for Lampre, a prestigious one for the Italian cycling history, a challenge to be faced to build the future of the team.

 

PRODUCT DESIGN DEVELOPMENT

From the first sketches to the final models, working alongside SUOMY SPORT’s modelers, design development can be served at its best. Functional efficiency, brilliant design, cool graphics and ergonomic features make all the difference in Action Sports.

As every designer knows, end user is the real judge of design excellence.

Colours, lines and shapes are used to create an exclusive language, telling the new story of SUOMY SPORT’s brand evolution.

 

RESEARCH & ANALYSIS DEVELOPMENT

Our customers want to define their brand identity and express it through their products design. We follow them step by step in this process. Every step of the development of the new ROAD CYCLING HELMETS is inspired by the helmets used in pro road racing cycling.

There are three inspiring keywords of product development: lightness, handiness, visibility. SAKARTDESIGN also created illustrations for the user’s guide manuals of CYCLING and SKI helmets.  Another important feature for the launch of new products in the market.

 

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